A film distribution company will know what attracts people to films and so they will tailor their marketing campaigns to appeal to what audiences want. They will need to communicate information about a film to audiences in a way that will make them not only aware of the film but also in a way that will make them want to see it
- WHO – will it appeal to, who is the Target Audience
- WHEN – Timing is everything
- HOW – do you make your Target Audience aware of the film. How do you make them want to go and see it
1. Using the Storyboard template, create a teaser trailer for your film pitch
The Teaser Trailer tells you some basic information about the film, which will:
• Make you aware that the film will be opening in the future
• Make you aware of who is in the film
• Make you aware of the genre of the film
• Give you an idea of the story of the film
The teaser trailer gives you ideas and also awareness about the film.
Awareness:
• When will the film open?
• What type of film is it?
• Who is in it?
2. Create a Poster for your film
Consider:
• Information posters give you
• Highlight key aspects of the film
• Strap line
• Colour
• Certification
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